Who is often referred to as the father of cognitive psychology?

Ulric Neisser is often referred to as the father of cognitive psychology due to his significant contributions to the field and his influential work that helped to shape our understanding of cognitive processes. In 1967, Neisser published "Cognitive Psychology," a book that systematically laid out the principles and research findings related to cognitive processes such as perception, memory, and problem-solving. His work emphasized the importance of the mental processes involved in understanding behavior, departing from behaviorism, which focused primarily on observable behaviors without considering internal thoughts and feelings. Neisser's emphasis on the role of cognition in psychology helped to establish cognitive psychology as a distinct discipline within the broader field, making his influence foundational and pivotal in the development of cognitive science.