What was observed in subjects who developed false memories related to drinking vodka in Clifasefi et al.'s study?

In Clifasefi et al.'s study, the occurrence of false memories specifically related to drinking vodka showed that individuals who developed these memories exhibited a decreased preference for vodka. This finding is intriguing as it suggests that the mere act of recalling or believing they had consumed vodka, even if incorrectly, could influence their attitudes and preferences toward the beverage negatively. This might indicate that false memories can not only shape perceptions about experiences that never occurred but also affect future choices and preferences, highlighting the powerful impact of memory on behavior. Such findings are significant in understanding the broader implications of memory distortion on decision-making and preferences in various contexts.